The collection is a tribute to a woman changing the game and redefining what’s possible in sport.
Designed to celebrate impact, leadership, and doors opening for the next generation. Created with that same fearless energy, each piece is made to feel effortless, empowering, and easy to live in. A reminder that when one woman steps forward, the whole game shifts.
THE CAMPBELL COLLECTION
Meet the coach who changed the game.
In July 2024, Jessica Campbell etched her name in the history books when she was named assistant coach for the Seattle Kraken. Further, in the fall of 2024 she became the first female coach to be behind the bench in an NHL game.
History has been a common theme for Jessica’s career - she first made headlines in 2021 when she was named assistant coach for the Nurnberg Ice Tigers in Sweden and became the first woman to coach at the men’s world championships with the German national team. In 2019, Jessica founded her company, JC Power Skating, attracting elite NHL players for off-season training. The success of her business enabled Jessica to see that her skillset as a coach and as a leader could earn her a seat at the table.
Jessica stands alone in her identity on the coaching bench - a female in an entirely male world - a role she wholeheartedly embraces not just for the progress of women in the sports world, but for all women and young girls.
Her story behind the crest.
Each piece carries a unique emblem made of four symbolic elements, representing the journey that shaped Jess, the game that fuels her, and the legacy she’s building both on and off the ice.
Prairie Lily: A symbol of Saskatchewan, but also of Jessica’s hometown roots, her childhood ambitions, and the field that shaped her earliest dreams.
Hockey Sticks: The heartbeat of her journey. The sticks are a tribute to the thousands of hours, the sacrifices, and the unwavering passion for the game.
Anchor: A nod to her groundbreaking role as the first female coach in NHL history, and to Seattle and the city where that door opened.
Lioness: The mindset she embraces...Fearless. Fierce. Focused. The lioness symbolizes thecourage Jessica has carried through every challenge.
Crown: This crown is a tattoo Jessica has to represent her time in Sweden - the place where her pro journey began and where she first launched her business.
She continues to break barriers for the next generation.
The Prairie Built Scholarship was created by Jessica Campbell to support small-town communities across the Canadian Prairies. Through this initiative, Jessica invests in youth development, strengthens minor hockey programs, and contributes to community projects that embody the pride of the Prairies.
We are so excited to be partnering with Jessica Campbell on this new capsule collection. A portion of proceeds from the sale of every piece will be going back to the Prairie Built Foundation.