Line Change is looking for a strategic, hands-on Head of Marketing to lead brand, growth, and campaign execution across all channels. This role will own the marketing roadmap end-to-end—bringing structure, proactive planning, and creative leadership to a fast-growing female-founded sports apparel brand.

You will lead a small in-house team, manage external partners, and build scalable systems that support product launches, seasonal campaigns, and long-term brand growth.

This role works closely with the founders and executive team and has real influence over how the brand shows up in the world.

What You’ll Own

Marketing Strategy & Planning

• Develop and own the annual and seasonal marketing roadmap
• Build integrated marketing plans for product launches, collaborations, and brand moments
• Ensure all marketing elements are scoped, planned, and delivered well in advance of launches
• Maintain consistency in brand voice, positioning, and storytelling across all channels
• Establish clear team workflows, expectations, and KPIs across the marketing function
  
  

Campaign Development & Execution

• Lead campaign ideation from concept through execution
• Oversee creative development across digital, social, email, and physical touchpoints
• Manage timelines, deliverables, and approvals to ensure launches run smoothly
  
  

Paid Media & Performance Marketing

• Own paid media strategy in partnership with a specialist
• Oversee budget allocation, creative testing, and campaign objectives
• Ensure alignment between organic content, paid media, and broader campaign goals
  
  

Influencers, Community & Events

• Build and manage influencer and ambassador programs
• Oversee creator partnerships aligned with women’s sports and community
• Lead planning and execution of events, pop-ups, and brand activations
  
  

Packaging & Physical Brand Touchpoints

• Oversee packaging strategy and execution
• Ensure packaging reflects brand values and enhances customer experience
• Collaborate cross-functionally on timelines and feasibility
  
  

Measurement & Reporting

• Track performance across campaigns and channels
• Use insights to inform optimization and future planning
• Report results and recommendations to leadership
  
  

Who You Are

You’re a strategic thinker and a strong executor. You’re comfortable leading and doing, and you know how to bring order to fast-moving environments.

You likely bring:

• 6–10+ years of marketing experience, ideally in consumer, apparel, or lifestyle brands
• Experience leading small teams and managing contractors or agencies
• Proven success building and executing integrated campaigns
• Strong organizational and project management skills
• A collaborative leadership style with high standards
• A genuine interest in women’s sports, community, and brand-building
  
  

Why Join Line Change

• Opportunity to build and lead the marketing function from the ground up
• Real ownership and decision-making authority
• Direct access to founders and senior leadership
• Flexible, remote-first work environment
• A purpose-driven brand with strong momentum in the sports world
  
  

Compensation & Structure

• Competitive salary based on experience
• Performance-based bonus opportunities
• Open to full-time employment or a long-term contract with intent to convert
• Growth potential as the company scales
  
  

How to Apply

Please submit your resume and a cover page with a brief note about why this role excites you to hello@linechange.com